American Airlines has announced a multiyear sponsorship agreement with the Carolina Panthers and Charlotte FC, making the airline an Official Airline Partner for both teams. The partnership will provide fans and members of American’s AAdvantage loyalty program with travel benefits and unique experiences tied to football games and soccer matches at Bank of America Stadium.
As part of the deal, AAdvantage members will have opportunities to win prizes such as giveaways, sweepstakes for away games, and VIP experiences with both teams. Members can also use their miles to access games.
American Airlines will have a visible presence during events through in-stadium advertising, team websites and apps, as well as participation in both teams’ away travel series. This includes graphics summarizing miles traveled during the season and behind-the-scenes content from American Airlines on social media.
The Carolina Panthers and Charlotte FC now join American’s existing sports partnerships, which include the Charlotte Sports Foundation. The move is part of American’s broader investment in the local community around its hub at Charlotte Douglas International Airport.
“At American, we’re passionate about bringing people closer to the moments that matter most — whether it’s the joy of cheering on their favorite team or the unforgettable energy of a live event,” said Caroline Clayton, American’s Chief Marketing Officer. “As Charlotte’s hometown airline, we’re honored to deepen our roots in the Queen City as an Official Airline Partner of the Carolina Panthers, Charlotte FC, and the Charlotte Sports Foundation. It’s a privilege to celebrate and support the vibrant sports spirit that brings this community together.”
“We’re thrilled to welcome American Airlines as a Proud Partner of the Carolina Panthers and Charlotte FC,” said Eric Sudol, Chief Revenue Officer at Tepper Sports & Entertainment. “With more than 15,500 employees in the city and its position as the largest airline at Charlotte Douglas International Airport, American is deeply rooted in our community. This partnership not only strengthens the connection between two of Charlotte’s most beloved sports franchises and one of its largest employers—it also creates exciting opportunities to deliver exclusive travel benefits and unforgettable experiences for fans, while elevating the energy at Bank of America Stadium.”
American will serve as partner airline for international trips involving staff and fan group travel packages. To mark the start of this partnership on August 27th, 10,000 co-branded rally towels are being distributed to team members and travelers at CLT airport.
American Airlines operates thousands of flights daily across more than 350 destinations worldwide.
The Carolina Panthers play home games at Bank of America Stadium in Charlotte near the North Carolina-South Carolina border. The organization engages with over 3,800 community partners annually throughout both states.
