Charlotte FC and Kia America have entered into a partnership aimed at enhancing the matchday experience for fans at Bank of America Stadium. The collaboration will bring interactive experiences, vehicle displays, giveaways, and other activities to the stadium throughout the season.
David King, Vice President of Partnerships at Tepper Sports & Entertainment, said, “Collaborating with our partners in unique ways to elevate our fan experience is a priority for the Club each season. From the moment fans approach Bank of America Stadium, to when they take their seats, our goal is to deliver memorable activations and interactive in-stadium moments that help create one of the best atmospheres in Major League Soccer.”
A new feature called “Kia Car Jams” will play favorite songs chosen by Charlotte FC players as part of a playlist during warmups.
Percy Vaughn, Director of Southern Regional Operations at Kia America, stated, “We are thrilled to partner with Charlotte FC and excited to see how we can build up the matchday experience for fans. This partnership will allow us to feature our latest products and create an engaging experience to reach a new audience.”
Kia will also serve as the presenting partner for matchday digital and social media posts. The agreement was facilitated with support from Canvas Worldwide.
