Charlotte FC has introduced its new primary kit, the Carolina Kit: Crowns Up, created by Adidas for the 2026 Major League Soccer (MLS) season. The announcement comes as the club marks its fifth anniversary since joining MLS as an expansion franchise in 2022, according to the official website https://www.charlottefootballclub.com/.
The kit will be available for purchase at the Team Store at Bank of America Stadium starting Wednesday, February 11 at 11:00 a.m., and is also currently available online through mlsstore.com and adidas.com. It is scheduled to reach third-party retailers around the Carolinas on February 12.
Charlotte FC participates in Major League Soccer’s Eastern Conference and is based in Charlotte, North Carolina https://www.charlottefootballclub.com/. The new design continues elements from the club’s inaugural year while aiming to reflect its vision for progress and unity.
Ally Financial remains as the front-of-kit sponsor, maintaining its role since the team’s inception. Rugs.com appears as the sleeve sponsor for a third consecutive season.
A launch event celebrating the kit will take place tonight at The Fillmore, featuring a performance by North Carolina country musician Chris Lane. A limited number of free tickets are still available for fans.
“The new primary kit brings a familiar design to fans while also reinforcing the long-term vision to be progressive, collective and ambitious. The Carolina Kit: Crowns Up connects fans to our roots while also pushing forward to the future with the biggest season ahead,” according to Charlotte FC’s statement.
