Kendra Scott has entered into a multiyear partnership with the Carolina Panthers, becoming a Proud Partner of the NFL team. The collaboration will include in-stadium activations, community events, and exclusive shopping opportunities for fans.
PSL Owners will have access to special discounts at Kendra Scott’s Southpark Mall location in Charlotte on September 11. Another discount event is planned for later in the NFL season at the Birkdale Village location in Huntersville, with the date yet to be announced.
“Kendra Scott is a sought-after, community-driven brand whose inspiring commitment to giving back aligns perfectly with our vision at the Carolina Panthers to grow in ways that deepen our connection with fans while staying true to a community-first mindset,” said Kristi Coleman, CEO at Tepper Sports & Entertainment and Carolina Panthers Team President. “Together, we’re creating stylish, meaningful experiences that reflect the lives of our fans, on gameday and every day.”
On November 28—referred to as “Yellow Friday”—Panthers fans are encouraged to wear their gameday gear at any Kendra Scott store in the Carolinas for a chance to win tickets to a Panthers game this season.
“We’re so excited to partner with the Carolina Panthers and bring Game Day to life in a way only Kendra Scott can, with color, creativity, and community at the center. We can’t wait to celebrate with fans across the Carolinas while giving back along the way,” said Kendra Scott, Founder and Chief Creative Officer.
The two organizations are also working together with Atrium Health through initiatives like bringing the Kendra Cares Color Bar experience to local patients and caregivers. This program allows participants to personalize jewelry free of charge during their hospital visits. Additionally, Kendra Scott will support all Panthers Girls’ Flag Football events throughout the year.
Throughout this football season, influencer ambassadors will be hosted by both brands in a co-branded suite at Bank of America Stadium. Further pop-up shopping events and other experiences are expected at Bank of America Stadium and various Kendra Scott retail locations across North Carolina and South Carolina as they are announced during the season.
Kendra Scott operates several stores throughout North Carolina—including Asheville, Cary, Charlotte (SouthPark Mall), Durham (Streets at Southpoint), Greensboro (Friendly Center), Huntersville (Birkdale Village), Raleigh (North Hills), Wilmington (Mayfaire Town Center), Winston-Salem (Thruway Center)—and South Carolina locations in Charleston (King Street), Columbia (Trenholm Plaza), and Greenville.
