North Charlotte Today

May 13, 2024 – Hornets Sports & Entertainment has announced the appointment of Shelly Cayette-Weston as President of Business Operations. The announcement was made by Co-Chairmen Rick Schnall and Gabe Plotkin. Cayette-Weston will oversee business operations for all HSE properties, including the Charlotte Hornets, Greensboro Swarm, Hornets Venom GT, and Spectrum Center. She will join the organization on July 1 after a 12-year tenure with the Cleveland Cavaliers.

"We are pleased to welcome Shelly to Hornets Sports & Entertainment," said Schnall and Plotkin. "As we’ve gotten to know Shelly, we have been struck by her leadership skills, her experience and her ability to build relationships with key constituencies such as corporate partners, ticket holders and community members."

Cayette-Weston's career with the Cavaliers began in 2012 in partnership marketing before she advanced to roles such as Vice President of Global Partnerships. Her responsibilities included overseeing growth and development for corporate partners and ticket sales across several teams.

"I’m incredibly excited to join Hornets Sports & Entertainment and become a part of the Charlotte community," stated Cayette-Weston. "This is a compelling time for HSE... I look forward to building upon the energy and growth of our team on the court."

During her time with the Cavaliers, Cayette-Weston contributed significantly to revenue performance through initiatives like securing jersey patch partners and international business strategy.

Cayette-Weston holds a degree from Tulane University where she played on the women's basketball team. She has been recognized by Crain’s Cleveland Business Forty Under 40 in 2019 and Sports Business Journal’s Forty Under 40 in 2021.