North Charlotte Today

A year has passed since Plaza Midwood launched Charlotte's first social district, a designated area where open to-go containers filled with alcohol are allowed in the street. This initiative followed a 2021 law signed by Governor Roy Cooper permitting cities and counties to create such districts. The Charlotte City Council approved an ordinance in August 2022 allowing neighborhoods to submit applications, and Plaza Midwood was the first to apply.

The Plaza Midwood Merchants Association (PMMA) spearheaded the effort, establishing standards like hours of operation and determining which businesses could sell alcohol. They collaborated with Envision Charlotte to design a 16-ounce stainless steel cup for businesses to use as to-go containers. By March 2024, the district was operational, offering residents and visitors the chance to enjoy their drinks while walking through the neighborhood.

Jason Michel, PMMA’s Executive Director, emphasized that the goal was "to launch responsibly, sustainably, and not have drinking be the focus." He noted that over time, "it’s kind of turned the area into a very fun patio," fostering community interaction.

Rachael Hudson, co-owner of Pilot Brewing, observed increased business during warmer months and weekends due to the social district. She acknowledged that "it's ran by a group of volunteers so everyone is doing the best they can" and expressed her support for continuing the program.

Since its inception, over 3,600 cups have been sold in Plaza Midwood, generating approximately $28,000 in revenue. Michel remarked on how "validating and wonderful" it has been to see community engagement. Hudson added that while financial impacts might not be immediately visible in sales figures, she sees people using their cups regularly.

Looking forward, both Michel and Hudson are optimistic about further developments within the district. With new businesses and events planned for the future, they believe it will remain an integral part of the community. Michel also encouraged other neighborhoods to consider creating their own social districts based on Plaza Midwood's success.

For more information about participating businesses or updates on Charlotte's social districts, visit their respective pages online.